Solution: Provide users with exclusive access to over 3000 hours of live and on-demand video content via Silverlight streaming. And not just any old content either, we are talking the Olympic Games here. Microsoft have secured a deal to provide the online coverage of the Beijing Olympics in August this year and all that coverage will use Silverlight, requiring everyone who wants to watch the stuff to install the Silverlight (version 2 apparently) plugin.
This is a clever move by Microsoft, and a brilliant news for RIA developers concerned at the lack of market penetration of Silverlight. After the games, that penetration rate should have jumped from near 0% to a very significant percentage of the world’s computers.