Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a “new” operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that “Mojave” was actually Windows Vista. “Oh wow,” said one user, eliciting exactly the exclamation that Microsoft had hoped to garner when it first released the operating system more than 18 months ago.
This sad little story tells us one thing loud and clear: Microsoft need to ditch Vista. Whether the negativity toward Vista is founded or not has become a mute point. The name itself is tainted. Microsoft could spend millions trying to change people’s perceptions, but why bother when the name itself has become the biggest stumbling block. So perhaps Windows 7 should be re-thought. Rather than being some major new version, just spruce up Vista a bit, get rid of the idiotic UAC feature and release the next version of Windows this year.
UPDATE: You can now see the experiment results for yourself at its own flashy (literally! One day Microsoft might use their own Silverlight product for such things, rather than Flash) website.