Not all parts of the Internet are on the iPhone, and so says the ASA

! Warning: this post hasn't been updated in over three years and so may contain out of date information.

Here in the UK, Apple have been running a bunch of adverts for the new iPhone recently. One of the ads claims that “all parts of the Internet are on the iPhone”. If, like me, your immediate reaction is “what about the Flash and Java bits?”1, then you’ll be pleased to hear that the Advertising Standards Autority agree with you. They have deemed the advert misleading and banned it from further broadcast in its current form.

Apple have apparently declined to comment. My guess is they’ll quietly dump the advert, rather than release a new version with the compliant claim that “most parts of the Internet are on the iPhone”.

1 If your immediate thoughts included “what about Silverlight”, then have a pat on the back. The thought didn’t occur to me until 5 minutes later. Oops 🙂

One thought on “Not all parts of the Internet are on the iPhone, and so says the ASA

  1. >> The thought didn’t occur to me until 5 minutes later. Oops

    Which says all you need to know about Silverlight…

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