The random utterances of David Arno

Flex, logos and the impossible quest for something original

After a lot of voting and a fair bit of tweaking, Apache Flex has a new logo:

Apache Flex logo

One of the challenges facing those taking part in the Apache Flex initiative was to come up with a modern, stylish design that stands out from the crowd. When compared with a bunch of other well-known logos, you’ll see it easily achieves that aim:

A collection of similar coloured logoes

Sarcasm over the – in my opinion – poor choice of colours aside, I still like it and think it’s a great improvement on the old grey Fx logo that Adobe used.

Of course, now that we have a logo for the new Apache Flex, all we need do now is create a release of the SDK…


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7 Comments so far

  1. neil February 10th, 2012 13:26

    what is the logo third from left?

  2. David Arno February 10th, 2012 13:41

    It’s the Visual Studio 2008 logo, Neil.

  3. jean February 10th, 2012 13:42

    it’s visual studio

  4. Fréderic Cox February 10th, 2012 17:51

    Actually thanks for the comparison. It shows the first three having exactly the same colors, while Flex doesn’t use the yellow color :-) Didn’t look at it that way but it’s the most unique of all four ;-)

  5. anonymouse dodd February 14th, 2012 22:22

    I can think of another company who had a nice quad coloured logo until recently!

  6. Kim February 15th, 2012 09:20

    I did instantly think of Chrome, but it’s still funky.

    No offence Mr. Dodd but I whilst the logo you’re thinking of was a cool design, the colours took away some niceness. Not that the new colours are any better…

  7. Anonymouse Doddle February 18th, 2012 19:29

    I agree but the colours were memorable none the less, interesting timing – Microsoft have reverted back to a single colour: http://regmedia.co.uk/2012/02/18/windows_logo_history.jpg

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